Saturday, 14 February 2009

Crit Notes 2: D&AD, YCN Briefs

Beck's:
  • Following the guidelines/Brand Book.
  • Map to show the whole Fusions Music and Art brand direction.
  • 'Shepard Fairey' inspired layouts and designs 'Rise Above'.
  • 'Fusion' and 'Canvas'.
  • Working using a step and repeat pattern: Consider all channels of communication on screen/off screen etc.
  • Created vector symbols relating to music and art.
  • Designed layouts using the symbols.

Faber & Faber:
  • Colour coded strip: per genre.
  • 'Greg LaMarche' inspired cover designs.
  • x5 covers initial treatments that will extend across to all covers in the Faber and Faber PoD range.
  • Illustrator created ideas/outputs.

Actions:
I now need to;
  • Look at other examples of arrows for use in the Becks Layouts.
  • Consider how the design will work in animation for TV and Web.
  • Designs that will work on 48 sheet/Ad shell.
  • Designs for Run-outs as well.
  • Show how the designs will work in the real world e.g. place the advertising on a photograph of a bus shelter etc.
  • Create variables in the layout design, think about contrast.
  • Work up designs using collage and vectors, relating to the work of Greg LaMarche.
  • Consider how the entire book will look; front, back and spine.

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