I am going to research the brand Ellis Brigham to find out about the company history and to get examples of their existing advertising. I hope to create a series of advertising pages, both single and double paged, to promote the company.
I will keep the designs simple and will include the current Ellis Brigham logo on every page. The outcome to this project will be a series of advertising pages, a research file and development sketch book.
Unique brand qualities:
To identify the unique brand qualities I have researched the brand history looking at their website and requesting catalogues from the company.
They specialize in ski, snowboard and climbing equipment and accessories.
The staff are knowledgeable and know about the products as they all have experience with the sports and equipment.
Dependable- the company is reliable, easy to contact buy phone and has a large stock list.
Enthusiastic- the staff are people who participate in the activities so are enthusiastic and have a keen interest in the sports.
Comparative Research:
I will look into other companies specializing in ski and snowboarding such as Burton snowboards, Forum and TSA.
I will also look at examples of ski and snowboarding magazines to find examples of existing advertising of both Ellis Brigham and other companies.
I will find comparative research from Millets, Field and Trek, Blacks, Freespirit and Active sports shops.
Demographic Profiles:
The company aims their advertising at the extreme sports demographic, such as climbers and snowboarding.
I will look in magazines relating to the extreme sports to find examples of adverts and the target audience will read these magazines: snowboard, Transworld Snowboarding, Method, Whitelines, Powder, Skiing Magazine, Climber, Climbing and Rock and Ice.
Specialist Requirements:
- The company logo
- Foam board
- I will need to find out page dimensions for the magazines that the adverts will be printed in.
Sourcing of text and others images:
Some of the text I will use can be sourced from the company website. The images I will use can be sourced from the internet.
Copyright and ethical matters:
I will make sure all of my images are credited and the text I use is referenced.
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