- Initial research into the Beck's brand and brand identity.
- Beck's USP brewed according to the German Purity Law.
- Research of existing advertising for Beck's.
- Further research into other beer brands and their advertising campaigns; Heineken, Corona, Amstel, Carling, Fosters, Carlsberg and Budweiser.
- Work using the existing Beck's colour palette to enforce brand recognition and identity.
- Found examples of the Heineken 'Made to Entertain' Campaign relating to the my brief Beck's Fusions Art and Music.
Faber & Faber:
- Decided on producing 5 book cover designs for the titles; 28 Days Later, Goodfellas, Se7en, Taxi Driver, Trainspotting.
- Initial research into Faber & Faber and Penguin Books.
- Found examples of existing covers from the Faber & Faber range.
- Looked at examples of artist designed covers and books.
Actions:
I now need to;
- Research alcohol brands such as Absolut Vodka and Budweiser that have links to music and sports events.
- Further research both Faber & Faber and Penguin Books to find current and past cover designs of individual books and book sets.
- Research of book sets will be helpful as I can see how typography and colour are used to show continuity.
- Research typography and type design.
- Start initial idea generation and thumbnail sketches.
- Watch the 5 films to recap and understand them, maybe get quotes to be used on the cover designs.
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