Faber & Faber: Proposal

Module 2: Advance Typography Brief: Faber and Faber

Outline your idea/conceptual approach in response to the chosen brief:
I will research to find out all of the books in the series then work on a simple design that doesn’t change between all of the titles, only the colour of the cover etc. change. The cover design should be able to fit/relate to every book in the series. The final outcome will be a series of five or six book covers selected from the list. This will show how the theme works without having a lot of covers to produce due to limit on deliverable boards. I will work on idea generation and development, to show how I worked to get to my final cover designs. The final outcome will be a folder of research, A3 development drawings and print work and the final cover art.


What will be your comparative research – look at the competition?
I will research into other book series, such as series by Penguin books, that are available to see other examples of cover design from other designers. I will also research into Faber and Faber to get more company information and understand the style of design that would work for the series of covers. I will research into penguin designers books such as the ‘Crime and Punishment’ cover by Fuel or ‘The Idiot’ by Ron Arad


What audience are you designing for or trying to reach?
The film series of books attracts both film enthusiasts and professionals. The books could also relate to film and media student, or just a person looking for a gift for a film fan. The film market is open to people of all ages, and the specific title of the film book will draw in an audience of a certain age.


Look at past/present campaigns for the company you will design/advertise for and comment on use of images and ideas?
I can find the original covers from each book in the film series. I could even look at the film posters and cases for ideas. The cover art will have to work both on B format and demy format. The Faber and Faber logo must be incorporated in the final design.


Possible primary research or study:
I intend go into a bookshop or library and look for examples of box sets and series of books. I will find out information about book and magazine cover design from the library and the internet. www.faber.co.uk www.penguin.co.uk www.penguin.com.